Kia Nurse helps leverage athletic opportunities for women

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Hamilton nurse Kia will be a key participant in a much-needed new advisory group designed to help sport entities in Canada realize the potential of professional women’s sport.

The 26-year-old professional basketball player, two-time Olympian and famed TSN analyst was named last week to Women and Sport Canada’s Commercial Women’s Sport Advisory Group which, according to a statement, will provide Canada-specific information on the sports properties, media and brands by sharing their experiences.

“We believe gender equity contributes to better sport,” Allison Sandmeyer-Graves, CEO of Canadian Women & Sport said in the release. “A thriving commercial market for women’s sport in Canada will enrich the sport landscape in Canada and help expand opportunities for women and girls at all levels of sport.

The nurse spoke out loud and clear for gender equity, inclusion and creating wider opportunities in sport and seized her chance to be a role model and championing all women in sports gaming, broadcasting and business. She plays for the WNBA’s Phoenix Mercury, played in the league’s All-Star Game, helped the University of Connecticut to two national championships, and was the dominant scorer in the famous Canadian upset of the heavily favored United States for the gold medal at Pan 2015. -I’m games.

The advisory committee will be chaired by Nathalie Cook, former vice-president of TSN and RDS.

Other prominent members of the group include: Stacey Allaster, General Manager, Professional Tennis and US Open Tournament Director, United States Tennis Association; Ashley Curran, Associate Vice President of Sports Partnerships for Canadian Tire Corporation; former Canadian women’s national team goalkeeper Karina LeBlanc, general manager of the Portland Thorns of the National Women’s Soccer League and head of women’s football for CONCACAF, North America’s governing body and Central America; Teresa Resch, vice president of basketball operations for the Toronto Raptors; Alyson Walker, Chief Commercial Officer of OverActive Media Group; Camille Wallace, Head of Sports Media Partnerships for TikTok; and Dr. Cheri Bradish, founder of the Future of Sport Lab at Toronto Metropolitan University.

The views and findings of the advisory group will form part of a report to be released this fall to a primary audience of sports partners, ownership groups, marketing agencies and media.

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