Businesses bank on pickleball as the sport soars in popularity

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(Front Office Sports) – The pandemic has become the time to indulge in new hobbies, and pickleball is reaping the rewards.

The sport of paddling – which has nothing to do with pickles – saw an estimated 4.2 million players in 2020, a 21% year-over-year increase according to the Sports & Fitness Industry Association.

It is “America’s fastest growing sport,” according to The Economist, and Franklin Sports President Adam Franklin believes it could grow even faster than expected, based on pickleball-related sales from. the company.

“I wouldn’t be surprised if by 2030 we see 20 to 30 million active gamers,” Franklin told Bloomberg.

Professional Pickleball Association commissioner Connor Pardo believes the sport will become “as big or bigger than tennis”.

Pickleball wins

The PPA has hosted 16 tournaments this year, double the number it hosted in 2019 – the tour’s first year. The cash prizes have jumped to over $ 2.5 million predicted for next year, up from $ 500,000 up for grabs in 2019.

The total scholarship for the United States National Championship – which ends Tuesday – is $ 90,000. Ben Johns, the world’s best pickleball player, takes the tour $ 250,000 every year.


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