The Women’s tennis association (WTA) announced a partnership Shout as the organization’s official wearable fitness partner.
In conjunction with the Human Performance Company, the WTA has also approved Whoop wearable technology for in-game use, making it the first technology to receive this designation.
“Our partnership with Whoop represents a pivotal moment in professional women’s tennis,” commented Micky lawler, president of the WTA. âWe are proud and grateful to welcome the Whoop team and look forward to advancing the health and well-being of our athletes together.
âWhoop’s cutting-edge technology serves as a new research and learning tool for WTA players. Many gamers have already adopted Whoop wearable technology as a way to optimize physical output. “
The company promises to integrate biometric data into WTA broadcasts and social media content to highlight player performance during key tour moments.
âWhoop will be instrumental in shaping the future of women’s tennis and will equip our current and future generation of athletes with a multitude of innovative performance analyzes,â added Lawler.
The Sports Sciences & Medicine team will collaborate closely on research specific to what data from the two organizations collectively reveals regarding physiological responses, preparation and athletic performance.
By examining the impact of various distinctive challenges faced by WTA athletes, such as travel the world and frequent, high-intensity training on menstruation, the new findings aim to enrich understanding of women’s health.
Many WTA players are already members of Whoop, and this partnership aims to empower female tennis players to make informed competitive, training and lifestyle decisions to optimize their performance.
“I have worn Whoop throughout the 2021 season and it has given me more knowledge than I have ever had in my career about what is going on with my body,” added Sloane stephens, professional tennis player.
âThe WTA’s partnership with WHOOP goes beyond tennis and has the potential to change the way players approach personal health. We’ve never had access to technology like WHOOP during games – it’s a game-changer. “
Previously, the company incorporated real-time player data into broadcasts for organizations such as the PGA TOUR, LPGA Tour, NASCAR and CrossFit via Whoop Live, and will now help WTA fans “experience the sport like never before.” previously”.