The International tennis federation (ITF) announced a three-year extension of its deal with Sports radar, as an official ITF data partner.
Additionally, the extension enables the organization to complete a number of ongoing major integrity-focused projects, including the development of technological infrastructure to further protect World Tennis Tour events.
Dave haggerty, ITF President, commented: âWe look forward to continuing our partnership with Sportradar as we deliver technology that will help ensure integrity and data protection as well as a digital platform that will enhance the fan experience around the ITF World Tennis Tour and events, including the Billie Jean King Cup.
In addition, the federation promises to continue to invest “significantly” in accreditation, control systems and personnel to protect the integrity of circuit events, leading the world of tennis in its efforts to ensure a safe experience. to players and fans.
Additionally, as part of its continued commitment to âprotect the integrityâ of sport, the ITF will continue to leverage Sportradar’s integrity services by including its Universal Fraud Detection System, a betting monitoring service. advanced and proven to analyze global betting patterns, and its unmatched intelligence and investigation capabilities.
CEO of Sportradar, Carsten Koerl, noted, âSportradar is the global leader in helping leagues and federations around the world to maximize the value of their data while ensuring the integrity of sport.
The platform will create a suite of ‘enhanced digital assets’ with the aim of connecting tennis fans with new fan-centric websites, apps and products to deliver a more dynamic user experience that will be data-fueled. by Sportradar.
âWe have been in partnership with the ITF for almost a decade, and the extension of our agreement is a sign of their continued trust, which is based on a shared commitment to innovation and increased fan engagement. . We are passionate about tennis and I am very proud of the benefits this partnership will bring to an incredible sport, âadded Koerl.