Report on the sports landscape of the city of Rome 2021: analysis of the sports profile of the city, events and sponsorship opportunities



DUBLIN, November 02, 2021– (COMMERCIAL THREAD)–The “Rome City Sport Landscape – Analysis of the city’s sport profile, events and sponsorships” report was added to offer.

This city profile considers the sports ecosystem of the Italian capital, Rome, the Eternal City.

Taking a close look at Rome and its ability to host international sporting events, its professional sports teams and the competitions that will grace the city in 2021, the profile will take a look at the biggest sponsorship deals that will be activated in Rome in 2021, from the Euro 2020 at the Italian Open and the Rome Forumula E Prix.

The profile also takes into account the city’s football market, with rivals Lazio and Roma, the city’s two main sports teams, and the business profile of both sides. Looking ahead, this city profile takes a closer look at events in Rome in 2022 and future bids, with the Italian Football Federation considering a bid for Euro 2028.

Although it lacks professional teams compared to other major European cities, Rome has a proud tradition of hosting major international sporting events, including the Olympics, FIFA World Cups and FIFA finals. Champions League. It’s a pattern that continues today, with the city hosting annual events, including the Italian Open, a combined WTA and ATP tennis competition, as well as the Rome Marathon, which hosts nearly 10,000 competitors. per year.

In addition, with its Olympic stadium and swimming pool, the city regularly hosts athletics and swimming competitions, with Rome set to host the European Championships in 2024 and the European Swimming Championships in 2022, hosting the junior version of the event this year.

Looking at the business models of the two Serie A teams in Rome, Roma are the most dominant with larger sponsorship incomes and a larger international portfolio, reflecting their international stature compared to their rival Lazio.

An international breakdown of business partners for Lazio and Rome will highlight the football market landscape in Rome, with a closer look at the city’s biggest sponsorship deals in 2021, providing insight into the decision-making behind these partnerships.


  • The scope of this profile covers the sporting events that will be held in the Italian capital in 2021 as well as an overview of future events and applications in 2022 and beyond.

  • The profile also looks at the city’s biggest sponsorship deals in 2021 and compares the business aspects of Rome’s two main football teams.

Reasons to buy

Main topics covered:

1. Summary

2. Key information and background

3. Event landscape

4. Sponsorship landscape

5. Future offers

6. Annex

Companies mentioned

For more information on this report, visit

See the source version on

Laura Wood, Senior Press Director
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