As the Great groupThe owned brand becomes a premium betting partner, the collaboration also includes association rights as well as the brand on the courts on all courts.
Marcia Casz, Director of Rio Open, is confident in a long and successful partnership, adding: “It is a pleasure to have a brand as big as Betway in the Rio Open portfolio.
“We are very successful in having one of the leaders in its segment as a partner of the biggest tennis event in Latin America and we look forward to maintaining a partnership for many years to come.”
In addition, the tournament’s social media and digital platforms will also include the Betway brand, as the partners promise to create “engaging content” for its tennis fans.
In December 2020, it was announced that the tournament had been postponed by the Brazilian events operator. IMM Sports and entertainment and the Rio tennis institute (ICT) in the aftermath of COVID-19, as L’Equipe reported that the provisional ATP schedule no longer included the competition.
Last month, Betway also agreed to sponsor the oldest Tennis Professionals Association (ATP) as official betting partner, which kicked off on November 6 after last year’s cancellation.
On the Rio Open partnership, Anthony werkman, CEO of Betway, said: “In addition to our already enviable portfolio of tennis sponsorships, we are delighted to become a premium partner of the Rio Open, the only event on the ATP Tour in Brazil.
“The tournament is always contested by the best talent in the sport and partnering with it marks another proud moment for the Betway brand.”
The competition will be presented by Claro and will take place on eight clay courts at the Jockey Club Brasileiro.
In a further expansion in the sports market, the betting operator has also expanded this week to the United States by partnering with the New Jersey Devils of National Hockey League (NHL).
This allows the brand to acquire a new brand image as well as advertising opportunities on LEDs and integrated dashboards and signage visible on television.